Italian Buddhist Union’s 8xmille Identity

The 8xmille identity for the Italian Buddhist Union is an important part of the campaign I helped create for the Another Place agency, and it was an interesting and (in its own way) complex project.

The need to create a logo that could make a connection with the UBI logo (already existing and known) and the need to make them coexist together in a harmonious way was one of the most complex goals, a goal achieved by choosing clean shapes, the same color palette, and a calculated set of combinations.

The guidelines are perhaps the part that I am most excited to deliver to the client, because they establish not only how to use the logo, but for me it becomes a kind of seal that defines to a fundamental element of the brand its existence and character.

Agency: Another Place